May 16th, 2008
Presidential “character” revealed by fonts?
Design Observer points out a nifty ABC News story about the typefaces being used by the Obama, Clinton and McCain campaigns and what those fonts says about the candidates. Sure, it’s a bit fluffy, but if you’re a type geek, how could you not have noticed when Obama chose Gotham? I sure did… but there is one problem with this piece, as DO points out: the Obama campaign uses two fonts: Gotham for the slogans, Perpetua for his name. And while Brian Collins is talking about Gotham in his analysis, the video is showing… the wrong font. Oh, well. The points made are still valid.
And while you’re pondering the impact of placard design on political history, take a look at this cool collection of Presidential Election Logos, 2008-1960!
But wait, there’s more! Right after posting this, I stumbled onto a Crain’s Chicago Business video about design firm Sender LLC and the creation of the Obama logo. [spotted on Quipsologies]
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